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Nov 13
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A New Horizon For Protection Against Illegal Redistribution Of Content

By | IPTV OTT | No Comments

A New Horizon For Protection Against Illegal Redistribution Of Content

By S. Kerstens CEO Mware Solutions | November 13, 2017| IPTV OTT
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Illegal-Redistribution-Of-Content-blog
We​ ​live​ ​in​ ​a​ ​world​ ​which​ ​has​ ​come​ ​a​ ​long​ ​way​ ​from​ ​linear​ ​TV.​ ​The​ ​ways​ ​of​ ​distributing content​ ​have​ ​changed.​ ​With​ ​broadband​ ​availability,​ ​the​ ​way​ ​audiences​ ​view​ ​entertainment programs,​ ​sports​ ​and​ ​news​ ​has​ ​been​ ​revolutionized.
Audiences​ ​are​ ​watching​ ​content​ ​on​ ​any​ ​IP​ ​connected​ ​device,​ ​over​ ​any​ ​network,​ ​anywhere. This​ ​has​ ​exposed​ ​content​ ​owners​ ​and​ ​service​ ​providers​ ​at​ ​the​ ​risk​ ​of​ ​video​ ​piracy​ ​-​ ​a​ ​risk which​ ​has​ ​been​ ​on​ ​the​ ​rise​ ​since​ ​the​ ​past​ ​decade​ ​and​ ​shows​ ​no​ ​sign​ ​of​ ​diminishing.​ ​Content owners​ ​and​ ​distributors​ ​(service​ ​providers)​ ​are​ ​presented​ ​with​ ​the​ ​challenge​ ​of​ ​delivering their​ ​content​ ​securely.
According​ ​to​ ​an​ ​online​ ​threat​ ​analysis​ ​done​ ​by​ ​piracy​ ​monitoring​ ​specialist​ ​Friend​ ​MTS,​ ​in September​ ​2016,​ ​there​ ​were​ ​12,000​ ​unique​ ​instances​ ​of​ ​HD​ ​channels​ ​being​ ​distributed​ ​on piracy​ ​platforms.​ ​These​ ​were​ ​sourced​ ​from​ ​Pay​ ​TV​ ​service​ ​providers​ ​across​ ​the​ ​globe. When​ ​it​ ​comes​ ​to​ ​mobile​ ​devices that number increases to a whopping 22,000​channels.
This​ ​is​ ​a​ ​scenario​ ​where​ ​almost​ ​no​ ​operator​ ​is​ ​exempt.​ ​Modern​ ​media​ ​consumers​ ​are​ ​used to​ ​“anytime,​ ​anywhere,​ ​any​ ​device”​ ​content​ ​and​ ​the​ ​growing​ ​demand​ ​for​ ​consuming​ ​content in​ ​that​ ​manner​ ​is​ ​driving​ ​rapid​ ​changes​ ​in​ ​the​ ​way​ ​digital​ ​content​ ​is​ ​distributed.​ ​Content​ ​is being​ ​sourced​ ​from​ ​the​ ​smallest​ ​to​ ​the​ ​largest​ ​Pay​ ​TV​ ​providers​ ​in​ ​the​ ​world.
The​ ​video​ ​quality​ ​available​ ​in​ ​piracy​ ​platforms​ ​is​ ​unprecedented​ ​to​ ​say​ ​the​ ​least.​ ​With bitrates​ ​of​ ​4-6​ ​Mbps​ ​for​ ​HD​ ​channels​ ​and​ ​1​ ​Mbps​ ​H.264/AVC​ ​for​ ​SD​ ​channels​ ​being commonplace,​ ​it​ ​is​ ​well​ ​capable​ ​of​ ​rivalling​ ​that​ ​of​ ​Pay​ ​TV​ ​platforms.

A​ ​study​ ​conducted​ ​by​ ​Arthur​ ​De​ ​Vany,​ ​Professor​ ​of​ ​economics​ ​at​ ​University​ ​of​ ​California, Irvine,​ ​and​ ​David​ ​Walls,​ ​Professor​ ​of​ ​economics​ ​at​ ​the​ ​University​ ​of​ ​Calgary​ ​has​ ​found​ ​that​ ​it is​ ​possible​ ​that​ ​40%​ ​of​ ​a​ ​typical​ ​film’s​ ​box​ ​office​ ​revenue​ ​is​ ​being​ ​lost​ ​to​ ​piracy.​ ​The fundamental​ ​question​ ​posed​ ​by​ ​these​ ​professors​ ​and​ ​others​ ​have​ ​made​ ​Digital​ ​Rights Management​ ​(DRM)​ ​possible.

What​ ​is​ ​DRM?   DRM​ ​is​ ​a​ ​type​ ​of​ ​video​ ​protection​ ​which​ ​comprises​ ​an​ ​encryption​ ​of​ ​symmetrical​ ​and asymmetrical​ ​characters​ ​combined.​ ​As​ ​the​ ​name​ ​Digital​ ​Rights​ ​Management​ ​suggests,​ ​it​ ​is an​ ​electronic​ ​content​ ​protection​ ​solution​ ​that​ ​protects​ ​the​ ​video​ ​content​ ​available​ ​on streaming​ ​services​ ​and​ ​devices.
DRM​ ​is​ ​used​ ​to​ ​broadcast​ ​not​ ​only​ ​video​ ​content​ ​but​ ​other​ ​types​ ​of​ ​content​ ​as​ ​well,​ ​such​ ​as audio.​ ​With​ ​DRM,​ ​OTT​ ​solution​ ​providers​ ​can​ ​take​ ​advantage​ ​of​ ​encrypting​ ​files​ ​in​ ​the​ ​native mode,​ ​so​ ​that​ ​they​ ​cannot​ ​be​ ​copied​ ​and​ ​redistributed​ ​illegally.
DRM​ ​prevents​ ​the​ ​widespread​ ​unauthorized​ ​access​ ​of​ ​copyrighted​ ​content,​ ​thereby protecting​ ​the​ ​revenues​ ​of​ ​content​ ​creators.
Advantages​ ​Of​ ​Using​ ​A​ ​DRM​ ​Solution
  • Simplified​ ​architecture
  • Reduced​ ​costs​ ​of​ ​operations​ ​and​ ​support
  • Quicker,​ ​smoother​ ​deployment​ ​of​ ​new​ ​TV​ ​Everywhere​ ​services
Illegal-Redistribution-Of-Content-blog
However,​ ​in​ ​the​ ​world​ ​of​ ​OTT​ ​(Over​ ​the​ ​Top),​ ​the​ ​decision​ ​of​ ​using​ ​a​ ​particular​ ​DRM​ ​is different​ ​from​ ​that​ ​of​ ​IPTV​ ​operators.​ ​This​ ​is​ ​a​ ​much​ ​more​ ​streamlined​ ​process​ ​where​ ​the costs​ ​of​ ​encoding,​ ​processing,​ ​and​ ​storing​ ​content​ ​in​ ​several​ ​different​ ​formats​ ​for​ ​different devices​ ​are​ ​reduced​ ​and​ ​workflows​ ​are​ ​simplified.​ ​Offering​ ​secure​ ​streaming​ ​video​ ​and offline​ ​playback​ ​on​ ​a​ ​variety​ ​of​ ​devices​ ​with​ ​a​ ​singular​ ​DRM​ ​platform​ ​has​ ​facilitated deployments​ ​with​ ​major​ ​IPTV​ ​and​ ​OTT​ ​operators.
An​ ​ideal​ ​DRM​ ​solution​ ​should​ ​take​ ​care​ ​of​ ​the​ ​following:
  • Being​ ​platform-independent​ ​and​ ​device-independent.
  • Delivering​ ​content​ ​anywhere.
  • Quickly​ ​locating​ ​the​ ​source​ ​of​ ​a​ ​security​ ​breach​ ​and​ ​fix​ ​it.
  • Providing​ ​users​ ​with​ ​a​ ​transparent​ ​experience​ ​over​ ​OTT​ ​as​ ​well​ ​as​ ​managed networks.
This​ ​is​ ​why​ ​it’s​ ​of​ ​paramount​ ​importance​ ​to​ ​choose​ ​the​ ​right​ ​technology​ ​partner​ ​for​ ​securing content​ ​through​ ​DRM.
Multi​ ​DRM
There​ ​is​ ​more​ ​to​ ​DRM​ ​than​ ​content​ ​protection.​ ​Digital​ ​rights​ ​management​ ​is​ ​also​ ​about adding​ ​value​ ​to​ ​your​ ​platform,​ ​enabling​ ​your​ ​subscribers​ ​to​ ​watch​ ​content​ ​on​ ​a​ ​plethora​ ​of devices​ ​while​ ​allowing​ ​you​ ​to​ ​control​ ​all​ ​the​ ​devices​ ​and​ ​services​ ​that​ ​run​ ​on​ ​your​ ​platform. When​ ​done​ ​right,​ ​multi​ ​DRM​ ​helps​ ​ensures​ ​that​ ​the​ ​services​ ​are​ ​managed​ ​flexibly​ ​and optimally​ ​(for​ ​you)​ ​for​ ​years​ ​to​ ​come.
Multi​ ​DRM​ ​is​ ​a​ ​little​ ​more​ ​complex​ ​version​ ​of​ ​Digital​ ​Rights​ ​Management,​ ​where​ ​a​ ​range​ ​of DRM​ ​technologies​ ​that​ ​are​ ​native​ ​to​ ​popular​ ​device​ ​platforms​ ​are​ ​managed​ ​and​ ​supported, while​ ​enhancing​ ​non-native​ ​devices​ ​with​ ​a​ ​proven​ ​DRM​ ​product.
This​ ​technology​ ​saves​ ​licenses​ ​to​ ​client​ ​devices,​ ​supports​ ​multiple​ ​key​ ​exchange​ ​protocols and​ ​has​ ​a​ ​sophisticated​ ​policy​ ​engine​ ​to​ ​determine​ ​the​ ​DRM​ ​and​ ​CAS​ ​rules.
Different​ ​devices​ ​and​ ​platforms​ ​use​ ​different​ ​DRM​ ​systems.​ ​In​ ​order​ ​to​ ​distribute​ ​content​ ​to the​ ​largest​ ​possible​ ​audience,​ ​content​ ​owners​ ​and​ ​distributors​ ​will​ ​have​ ​to​ ​use​ ​multiple​ ​DRM technologies.
Thankfully,​ ​there​ ​are​ ​companies​ ​that​ ​make​ ​it​ ​easy.​ ​They​ ​help​ ​you​ ​support​ ​all​ ​major​ ​DRM systems,​ ​thereby​ ​protecting​ ​your​ ​content​ ​and​ ​help​ ​it​ ​gain​ ​maximum​ ​reach.​ ​One​ ​such company​ ​is​ ​Mware Solutions,​ ​which​ ​has​ ​a​ ​turnkey​ ​end-to-end​ ​OTT​ ​IPTV​ ​Middleware​ ​solution.​ ​The solution​ ​is​ ​called​ ​CloudTV​ ​which​ ​utilises​ ​BuyDRM​ ​MultiKey​ ​Service​ ​to​ ​provide​ ​DRM​ ​as​ ​a service​ ​which​ ​is​ ​also​ ​known​ ​as​ ​DaaS.​ ​The​ ​CloudTV​ ​dramatically​ ​makes​ ​the​ ​complex​ ​tasks​ ​of deploying​ ​IPTV​ ​much​ ​easier.​ ​This​ ​provides​ ​a​ ​streamlined​ ​integration​ ​between​ ​the​ ​different components​ ​involved,​ ​which​ ​includes​ ​CDN,​ ​transcoding,​ ​middleware​ ​and​ ​UI.
Conclusion:
Today’s​ ​consumers​ ​are​ ​using​ ​an​ ​increasing​ ​number​ ​of​ ​devices​ ​and​ ​platforms​ ​to​ ​view audio-visual​ ​content.​ ​This​ ​has​ ​given​ ​a​ ​rise​ ​to​ ​content​ ​piracy.​ ​With​ ​huge​ ​sums​ ​invested​ ​in content,​ ​protecting​ ​content,​ ​especially​ ​video​ ​assets​ ​from​ ​piracy​ ​is​ ​a​ ​paramount​ ​concern​ ​for realising​ ​the​ ​ROI​ ​on​ ​their​ ​investment.​ ​Multi​ ​DRM​ ​is​ ​a​ ​solution​ ​that​ ​helps​ ​content​ ​owners​ ​and distributors​ ​save​ ​money​ ​while​ ​helping​ ​them​ ​to​ ​reach​ ​as​ ​large​ ​an​ ​audience​ ​as​ ​possible.
Summary
Mware​ ​Solutions​ ​provides​ ​turnkey​ ​end-to-end​ ​OTT​ ​IPTV​ ​Middleware​ ​solution, which​ ​involves​ ​Daas​ ​or​ ​DRM​ ​as​ ​a​ ​service​ ​and​ ​streamlines​ ​integration​ ​between​ ​all​ ​the various​ ​components​ ​involved,​ ​thereby​ ​making​ ​things​ ​much​ ​easier​ ​for​ ​content​ ​owners​ ​as​ ​well as​ ​distributors.
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BUYDRMDigital​ ​rights​ ​management​DRMMulti​ ​DRMOTT IPTV

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Sep 01
1
deploys

MWare Deploys BuyDRM’s KeyOS MultiKey Service for the CloudTV Middleware Platform

By | News, Press Release | No Comments

MWare Deploys BuyDRM’s KeyOS MultiKey Service for the CloudTV Middleware Platform

By S. Kerstens CEO Mware Solutions | September 1, 2017 | News, Press Release
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BuyDRM_MWare_PressRelease
KeyOS Platform’s Multi-DRM Support Enables the Best User Experience On Today’s Popular User Platforms
August 31st, 2017—Austin, TX and Hilversum, The Netherlands. —Mware’s turn-key end-to-end OTT IPTV Middleware solution CloudTVis now utilizingBuyDRM™’s MultiKey Service to provide DaaS (DRM as a Service). CloudTV dramatically simplifies all the complex tasks of deploying an IPTV service by providing a streamlined integration between the various components including the CDN, transcoding, middleware and UI.
As part of the KeyOS Multi-DRM Platform, the MultiKey Service supports the industry-leading DRMs, such as Microsoft PlayReady, Google Widevine and Apple FairPlay, which power the widest variety of premium content for consumers.
BuyDRM has pioneered DRM as a Service (DaaS), providing highly available DRM technologies through modern, easy to deploy, secure APIs. Using a variety of common programming languages, the KeyOS Platform enables major studios, content licensees and OTT operators to quickly deploy studio-approved DRM within their existing content workflows.
“DRM is a very scattered world. With BuyDRM’s KeyOS Platform we are able to offer our customers an integrated solution for DRM which supports all devices and is fully scalable” said Mware CEO Sanders Kerstens. “We look forward to a successful cooperation.”
Christopher Levy, CEO & Founder at BuyDRM said “Working with Mware, we look forward to expanding our platform footprint in the growing European marketplace.” “The Netherlands is a hot-bed of IPTV and OTT innovation and Mware is clearly a leader of the pack.”
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ABOUT BUYDRM

BuyDRM™ is a leading provider of Digital Rights Management and Content Security Services for the entertainment, enterprise, transportation and education industries with customers spanning the globe. With 17 years of market-leading experience implementing commercial DRM solutions and media technologies, BuyDRM has amassed substantial success stories for many of today’s largest brands.
OTT and IPTV operators, television networks, movie studios, MVPDs, telcos and premium content distributors use the BuyDRM award-winning KeyOS multi-DRM Platform to provide robust content security for their IP video offerings to a variety of connected and disconnected devices. BuyDRM customers include BBC iPlayer and BBC iPlayer Radio, BBC Worldwide, BBC TVE Singapore, Sony Pictures Entertainment, Sony Crackle, Sony Pictures Television Networks, Warner Brothers, Showtime Networks, Deluxe, Vubiquity, Cinedigm, SONIFI Solutions, ABC Australia, Limelight Networks, AMC Networks, SingTel, Telus, Bell Media and Lufthansa Industry Solutions.
For more information please visit http://www.buydrm.com

ABOUT MWare

MWare Solutions offers an end-to-end solution for IPTV OTT Operators based on Mware’sCloudTV Middleware platform. The low server footprint, 100% scalability and uptime result in a low cost solution. Mware offers a range of stunning GUIs that meets every Operators personal flavor with the same user experience on all devices. The end-to-end solution includes Cloud and Server based Transcoding, Streaming Solutions based on Servers and CDN, Middleware, Apps on many devices and Set-top box es. Mware operates worldwide and supports customers in every region.
For more information, please visit https://iptvmiddleware.com/
BuyDRM, KeyOS, the BuyDRM logo, the KeyOS logo, MultiKey, MultiPlay and MultiPack are trademarks or registered trademarks of BuyDRM, Inc. The names and logos of other companies and products mentioned herein may be the trademarks of their respective owners. ©2017 BuyDRM, Inc. All rights reserved.

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