IPTV Market- Drivers and Forecasts
By S. Kerstens CEO Mware Solutions | August 10, 2017| IPTV OTT
The growth of the IPTV market for 2017-2021 is forecasted in consideration with the present scenario and the growth assumed in the coming years. Multiple sources in the respective field have predicted and filed a report that presents a market growth trend. It is said that there are many aspects which can hinder the growth rate such as increased speed of the internet providing high bandwidth and quality. If statistics are looked upon, more than 50% of the world population use the internet and it can concluded that there will be an increase in the internet users in the coming years. The signs indicate that there will be increase in the internet services impacting the IPTV market growth during the forecast period.
IPTVs are going to set a benchmark in the media and broadcasting industry providing a comfort level in watching the videos available online.
There are certain factors that play a major role in the growth of the IPTV market globally-
- Growing preference for video on demand
Due to advancement in technology there are many digital platforms such as computers, televisions, and IPTVs through which today’s generation can access the videos available and through which we can calculate the consumption of the videos on demand. People may download certain videos of their interest or stream them online to watch them at their leisure. Gone are the days when people had to leave all their work and glue themselves for the respective TV program. What IPTV does is that it converts the TV signals into encoded IP formats. Further they are converted into STBs or other devices where these codes are decoded and can be viewed by people. UJjjwal Doshi, research analysts states that there can be an effective growth of the IPTV for VOD in the market.
- Increase in connected devices
Lots of devices are available that can be used to connect and link their internet providing a controlled connectivity in order to stream or download the videos. Connecting devices has made it quite easy to perform these operations and enjoy the videos according to our own convenience. For example, your mobile has internet access from where you can download the video of your choice and save it for later. These devices have really brought up a revolution in the VOD market. The devices are said to be highly supportive with IPTV and all its services. There is a rise in internet traffic volume as recorded every year indicating a sudden increased popularity of the shared content as well as the videos available online.
Growing preference for interactive services
You might be aware about EPG application that helps in the display of the current and scheduled programs across channels like you tube. This application is suitable for STBs and televisions. This is how you people are able to enjoy various television programs. It is due to EPG that you can see the scheduled list of programs that has to be aired at a particular time on your television screens. It also helps the viewers to select the programs from previous dates. IPTV supports this navigation across the available content. Nowadays, the users prefer IPTV or EPG service channels over traditional cable TV. You can record your content and watch it later through IPTV.
IPTV marks the advancement in the technology where the users can download or record the videos of their choice and watch it at their leisure. It is forecasted that the global IPTV market can grow at a CAGR of almost 16% during the forecast period as per the latest report.
