There is no doubt that IPTV technology is receiving a lot of attention over the last couple of years. IPTV is an Internet protocol television that delivers video on demand over a network.
It is a remarkable digital technology that is proficient in consumer electronic device and broadband networking technology. Nowadays, there are a lot of entertainment demands which is fulfilled by consumers and content providers and it is enabled by decreasing cost of hardware and software technologies. We, at Mware Solution is going to describe some IPTV trends and interest of people that are the next-generation network (NGN) based architectures.
Whether its IPTV operator or IPTV enterprises, every IPTV service provider wants to stay on top of the latest trends in the industry, it is extremely essential to get updated with the main trends of the IPTV world. The main trends explain the necessary of IPTV in order to grow the business where broadband internet is used for delivery of television programming. To help you understand, go through the blog where some of the popular trends in the IPTV industry are listed as the interests of people that are leading on the market right now.
TREND #1 TV Everywhere:
Mobile phones or Smartphones has set the benchmark as with mobile app, it is very easy to stream the channel you want.TV everywhere is one of the essential trends that are– Interactive, personalized, robust. But as per statistical reports, people are inclined on the expectations that include favorite programming and that too on video on demand. This trend is beneficial if you want to be in the long run if customers are willing to pay for extra features.
Trend #2: Digitally switched architecture:
IPTV is a type of VOD service here Set top box (STB) decodes IP video and content delivered as needed. Signals are encoded and multicast via IP packets where Digital encoding and decoding is required in the second trend of digitally switched architecture.
Trend #3: Increased Competition in the OTT
With the high demand of Over-the-Top providers, it is important to think for the different and unique offers or strategies that keep up the streaming and makes it on the top among all the competitors.
Trend #4: Easy Search and Discovery
Well this trend includes the thank you word which is really for internet that should feed into this device by making it easy for the customer to not only search but also discover the new content that makes the streaming experience worthwhile.
For an instance, if you are all set to avail the IPTV service that lets user to search a function on any device by at least the following:
- Program/film title
- Name of any actors involved in the work
- Name of the dire
- Video frame
Features that allow you make sense as together important information related to your clients’ viewing activity gives two options, First is If you want to continue offering for the services you want else you can pay as per your selection of paid channels.
Trend #5: IPTV architecture and STB
As per the architecture, it mixes in local tv stations, advertising, VOD is handled by Middleware. User authentication is also proceeded where Channel change requests. Billing is carried out which is requested by VOD requests. With Set-top-boxes, streaming is regulated to your device and you get to watch the unlimited choice of favorite channels.
Trend #6: Increased Regulation
It is mandatory to keep in mind that everyone has to follow the anti-piracy laws which is incredibly essential to adhere to all the rules and regulations to avoid fines, fees and other various problems.
Trend #7: Flexible Pricing
This trend is as enticing as the wide range of packages and pricing that will be better for everyone!
Trend #8 Advertisements-free model
There is no doubt that mostly viewers complain about the advertisements that come during the shows but this trend is becoming a reality as Netflix– is a ad-free model where users can love to watch their favorite shows that has built its television business with subscription fees.
The Bottle Necks
As you know what some of the major IPTV trends are, it is essential to take a look at the current plans or offers in order to grow their consumption by subscribers which is a key to the success of IPTV business models. The main thing is the satisfaction of the user. Only make changes that are going to help your business as there is a quite high installation cost also, Moreover, Digital Rights Management support the new coding schemes to support high definition TV channels. Somewhere changes should get accepted in ways that keep your clients happy and satisfied and that too without disturbing the business process.
Establishing IPTV services such as bandwidth, coverage area, Quality of Service (QoS), and Quality of Experience (QoE) are some challenges but service providers are trying and developing their strategies to satisfy users in order to increase the number of customers which is one of the revolutionary concept in the whole Omnipotent visibility from being a passive watcher to Active consumer industry!
How why people choose IPTV rather than other Tv network providers?
- Programs delivered through the cable or Satellite
- IPTV systems content remains on the host network until the user requests it.
- IPTV is different than standard downloadable video, as media is streamed instead of downloaded.
- Another benefit of IPTV is the ability to provide a customizable user experience.
- IPTV content is easily searched, and can also offer a custom user interface
- IPTV is not limited as it can be accessed through TVs, PCs, tablets, and smart phones. This means that users can stream everything from live television to movies from any device with an internet connection.
The benefits are sufficed to be considered as reasons that say IPTV is as good as its hosting provider.