Television: Merely a Source of Entertainment?
By S. Kerstens CEO Mware Solutions | August 9, 2017| IPTV OTT
With the changes in shapes and sizes of television, from monochrome to color to HD to 4K – television has seen varied changes over the last 3 centuries. However, one thing has not changed – the importance of television in the lives of people. In the days of high-tech smartness – smart phones, tablets and laptops, television has succeeded in maintaining its stand in almost every household.
Widely considered as a source of entertainment, the majority of the population of Europe claimed they are most interested in watching news, movies and documentaries on the television. Apart from these 3 categories of TV programs, there was a marked difference in the preference of viewers based on whether they are working or non-working, with about two thirds of the non-working European women preferring political and business shows, which makes this particular genre the fourth in terms of preference of TV programs. However, working women (about 71%) usually prefer to unwind themselves after work with a good crime thriller. Comedy shows are more popular among the children and the younger generation. 33% and 20% of the working women prefer to watch science fiction and mystery shows respectively. The sports genre shows a striking difference in the figures, with 51 percent of non-working women enjoying sports shows as against 38 percent of working women.
Even though tastes and preferences differ, one thing remains common among the people. Television is something that no household can do without. With the changes in technology and our fast-paced life, people are not longer satisfied with watching pre-determined shows at pre-determined times. This has heralded the advent of IPTV. With IPTV, all you need is a web-enabled device like a smart TV, smart phone, tablet or laptop to watch the shows that you are interested in, at the time you prefer. The video content is available on-demand and you pay for only the content you actually watch. So you can do away with traditional subscriptions with your cable or satellite service provider.
IPTV is slowly gaining significant market in the entertainment industry and this can be said to be the future of the television world. So if you are a cable operator or a satellite service provider, now is the time for you to tie up with IPTV middleware providers so that you can be one of the early ones to capture the market. All you need to do is reach out to MWare Solutions. We will make sure that the rest of the way is a piece of cake for you.
